ABOUT ------------------------------------------------------------------------------
Hey, there. Nice to meet you. I'm Chris. I've spent the last decade helping brands balance commitments to people, planet and profit in order to achieve purposeful growth.
In that time, I've led hundreds of global initiatives to solve core business challenges. Of those, my favourites always involve navigating the interconnectedness of things and building on science-based marketing fundamentals.
In particular, I have significant experience in technology, finance, media, consumer goods and agency sectors.
Today, I am a part of the University of Tokyo Graduate Program in Sustainability Science and a practitioner of marketing strategy.
Want to be part of the wellbeing economy and join the sustainable revolution? Get in touch and let's build something great together.
BRANDS I'VE WORKED WITH -----------------------------------------
WHAT I DO ---------------------------------------------------------------
The best relationships are a meeting of minds. I offer strategic consulting services to brands that want to become a force for good.
FRACTIONAL CMO
Access to expert guidance, strategic knowledge and experienced tactical executions without the overhead of a full-time hire. Perfect for lean startups and growing scale-ups, I'm embedded into your business to own the marketing process and drive results.
NON EXEC DIRECTOR
An independent and authoritative voice, lending support, balance and advice to your executive team. In this position, I aim to act as a representative of all the stakeholders with a vested interest in your success - including customers and communities.
STRATEGIC ADVISOR
Prescient and actionable advice on how to navigate your greatest commercial challenges, based on a robust process of research, analysis and synthesis. My objective is to help your teams achieve the best outcomes with all available information.
PROJECT ENGAGEMENT
In this flexible form of engagement, I can lead or work as part of a team to deliver a range of outcomes. My key areas of focus include strategy development, funding preparation, communications reviews, capability building and revenue diversification.
WRITING & FEATURES ---------------------------------------------------------------------------
SPEAKING ENGAGEMENTS --------------------------------------------
SE Chapter Conference
Training Summit
Annual Conference
Annual Congress
Employment Showcase
TEDx LancasterU
PHILOSOPHY --------------------------------------------------------
The fundamental principles of marketing are simple. Customers desire value. Reputation and recognition matter. Price and availability drive purchase decisions. Brands that understand these truths win.
But the traditional market-orientation makes a risky assumption. One that is perpetuated by our modern economic systems. The myth that success should be measured by profit alone.
Innovative enterprises, large or small, have the potential to be a transformative force in our world. But only when all stakeholders benefit from business actions.
It's my mission to help brands unlock that value and develop strategies that have a ongoing positive impact on people, planet and profit. So we all grow, together.
PRO-BONO ENGAGEMENTS ----------------------------------------------------
Employer Board Member
Executive Mentor
General Volunteer
ACADEMIA & EDUCATION -----------------------------------------------------------
Postgraduate School
Professionl Education
Contributor
FEATURED WORK --------------------------------------------
In a complex and changing world, what drives marketing success? Good strategy. But the very best strategies are rich in context, simple to execute and produce tangible impact. Here's some examples of what I deliver.
A show that gives marketing and business leaders a platform to share how research and data are shaping solutions to the greatest challenges that the world faces today. Available on Spotify, Apple, YouTube & more.
Practical advice for marketers on how to grow a brand and build successful strategy. Previous topics have included zero-based budgeting, customer-centricity, team dynamics, innovation and brand purpose.
A collection of my writing that has been published or cited by some of the world's top outlets. Touching on applied behavioural science, social empowerment, data inflation, and frameworks of strategic decision-making.
A collection of free resources made available under a Creative Commons 4.0 license to support your wellbeing economy journey. Get started with downloadable materials for improving science communications and building a data-driven culture.
TESTIMONIALS ----------------------------------------------------------------------------------------------------------------
Chris is a legend and my secret weapon. His mind is like a library of the latest and most conscionable marketing strategies.
- Shane Ogley, McGill Productions
Chris' advice and counsel is invaluable. His strong sense of purpose and deep operational knowledge will deliver clarity to any strategic marketing challenge.
- Paul Hudson, FlexMR
As a team, we enjoyed some of our best success during Chris’s tenure. On a more personal level, he helped me develop skills I will carry forward for years to come.
- Dan McCarthy, The Football Association
ACCOLADES & AWARDS --------------------------------------------------------
30 Under 30 Honouree
Award Finalist
Award Winner
LET'S CHAT ---------------------------------------------------------------
Want to talk? My inbox is open. Let's figure out how to harness the power of your business to create sustainable value, enable positive transformation and build a better society. Click here to send me an email.
